Neuroeconomics for Luxury Client Influence
This program introduces key concepts from neuroeconomics to effectively influence and persuade luxury clients by understanding the interplay of their emotional and rational brains in decision-making.
Flexible Schedule
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Program Modules
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Understanding the Dual Brain in Luxury Decisions
Explore the fundamental concept of the emotional and rational brain systems and how they influence luxury purchase decisions.
Phase 1: Activate the Emotional Brain
DAILYLearn to connect with clients on an emotional level by understanding what truly drives their desire in luxury purchases.
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Phase 2: Reassure the Rational Brain
DAILYImplement techniques to alleviate client concerns related to price and perceived risk, framing the purchase as a valuable investment.
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Action: Personalize Your Approach
DAILYApply the learned principles by tailoring your communication to individual client desires and values.
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What You'll Accomplish
- Understand the dual-process theory of decision-making (emotional vs. rational brain).
- Identify how emotional drivers influence luxury client decisions.
- Apply storytelling and experiential selling techniques to engage the emotional brain.
- Implement strategies to reframe price as value and reduce perceived risk for rational evaluation.
- Utilize concepts like social proof, loss aversion, and reward framing to influence decisions.
- Personalize communication to align with individual client values and desires.
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