Entrepreneur's Method Guide: From Idea to Sustainable Growth
A structured program based on the BlaBlaCar mission, designed to guide entrepreneurs through key stages: ideation, creation, growth, and sustainability. Includes methods, models, and approaches to address common challenges. Learn to leverage behavioral science, behavioral economics, and effective marketing strategies.
Program Modules
Phase 1: Imagine 💡
Cultivate your entrepreneurial mindset and generate innovative business ideas. This phase focuses on identifying unmet needs and validating initial concepts.
Uncover Opportunities with Active Listening 👂
DailyEmploy the 'ECOUTE' method: actively listen to your daily life, identifying problems and potential solutions. Record your observations and brainstorm ideas to resolve them.
“How do you distinguish a good idea from a bad one?”
Define the Problem You're Solving ❓
DailyArticulate the core problem your project addresses in a single, compelling sentence. Consider: Who experiences this problem? What are its consequences?
“If you can present the problem solved and who benefits in one sentence, your idea has potential.”
Phase 2: Create ✨
Establish your brand, design a sustainable business model, and build a functional platform.
Craft Your Brand Identity 🎨
DailyDefine the core elements to build a resonant brand: values, name, and logo. Consider how your brand will be perceived and how it will differentiate from competitors. Use the VANOLO method (Valeurs, Nom, Logo).
“What image do you want to project?”
Design a Sustainable Business Model 📈
DailyDevelop a business model that supports long-term growth. Design your economical form, build a benefit motor, and examine benefits.
“How will your business sustain itself?”
Build Your Business Platform 💻
DailyFacilitate transactions by creating the means with critical volume of a correct value proposition.
“What do Apple, Google, Facebook, Uber, Airbnb, and BlaBlaCar have in common?”
Set Your Pricing Strategy 💲
DailyFind the balance with good value customers to design a good testing plan. Apply loss aversion and framing concepts to make the better prize
“How much does it cost?”
Establish Trust and Credibility 🤝
DailyBuilding a good base and apply DREAMS model :Declared, Rated, Engaged, Active, Moderated and Social.
“Why do you dare to buy a used item online from someone you don't know?”
Phase 3: Grow 🌱
Strategies for scaling the business, managing resources, expanding reach and build human talent. Use Juge model, STOIC model and a good acceleration
Secure Seed Funding 💰
DailyApply the Juge model: choose with responsability and choose what do want before start. Do the best choice for the situation.
“Securing funding should not slow down your mission.”
Attract and Onboard Top Talent 🫂
DailyPut in practice a process and a series of filters for talent. What do you do if you are selected?
“Why should someone work for you?”
Progress with Resilience and Adaptability 💪
DailyRemain STOIC, it is a good way of resolve your problems with a good atittude. How are they?
“Why so many obstacles?”
Simplify and Scale for Rapid Growth 🚀
DailyHow can you resolve to the aceleration of your project, do it, now!!
“How can you go faster and further?”
Global Expansion Strategy 🌍
DailyThree steps for growing in other countries, with all the advantages and disavantages to know what are you waiting for?
“When and why expand internationally?”
Phase 4: Endure 💪
Maintain relevance, manage internal dynamics, and promote sustainability in a changing landscape. Build your business long life
Champion a Thriving Culture 🧑🤝🧑
DailyBuild a good environment where the good things are.
“How are decisions made in your company?”
Keep Your Product Fresh and Exciting ⭐
DailyFidelity place for your product. Your client has pleasure with your service, keep going.
“What makes a product lasting?”
Stay Ahead Through Continuous Innovation 💡
DailyContinue to create in order to go.
“Who invented the first digital cameras and one of the first 'social networks'?”
Prioritize Humanity in a Technological World 🧠
DailyPrioritize what you can find when you're human.
“Will machines surpass us with artificial intelligence?”
See the Big Picture: Stay Relevant & Modern 🧿
DailyThe most important thing is your ecosystem: use your product and services to change the life of your customers
“How to stay relevant in a constantly evolving world?”
What You'll Accomplish
- Generate viable business ideas by actively listening to daily experiences.
- Design a sustainable business model that maximizes benefits while minimizing costs.
- Craft a strong brand identity that resonates with your target audience.
- Secure seed funding and manage resources effectively.
- Attract and onboard top talent and build a resilient team.
- Progress with resilience and adaptatibility to the problem
- Simplify your product or services with a continuous innovation
- Keep the humans the more important of the business
- Global Expand and prioritize people
- Maintain long-term relevance in a changing business environment.
Full program access + updates