5 Fast, Easy, and Free Market Research Strategies

Learn five proven market research strategies to identify, target, and reach your ideal customers for business success.

Program Modules

🎯

Understanding Your Target Market

Define target audience, ideal audience, and understand the Total Addressable Market (TAM).

Define Target Audience

Weekly

Clearly define your target audience using demographic, geographic and psychographic characteristics.

“Matching your message to your target market is the key to success.”

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📚

Amazon Book Research

Use Amazon (or other online book retailers) to research customer needs and competitor strategies.

Analyze Book Titles

Weekly

Research book titles in your market/niche/industry to understand popular topics and hooks.

“The titles will tell you what topics, angles and hooks people want to read about.”

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Review Analysis

Weekly

Read 5-star and 1/2-star reviews to understand what customers like/dislike.

“Read the five star reviews to find out what people liked and why... read the one and two star reviews so you can see what the book missed or what people didn't like.”

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📊

HubSpot Market Research Kit

Download and use HubSpot's free market research kit.

Download the Kit

Weekly

Download the free market research kit.

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Utilize Templates

Weekly

Use templates for industry analysis, buyer persona, competitor research, etc.

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🤔

Think with Google Research

Leverage Think with Google for audience insights and trends.

Find My Audience

Weekly

Use 'Find My Audience' to explore in-market and affinity segments.

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Google Trends Exploration

Weekly

Use Google Trends to analyze search term trends and related queries.

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конкурент

Competitor Research

Analyze competitors (direct, indirect, colleagues, futures) and their content.

List Competitors

Weekly

List competitors in 4 categories: direct, indirect, colleagues, futures.

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Analyze Competitor Content

Weekly

Analyze competitor's website and social media: offers, messaging, tone.

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What You'll Accomplish

Define your target audience.
Use Amazon for market research.
Leverage HubSpot Market Research Kit.
Utilize Think with Google.
Conduct competitor analysis.