Greta's Top 10 Ecommerce Marketing Strategies
Learn 10 marketing strategies to build multi-million dollar ecommerce brands, including organic social, email marketing, influencer collaborations, and more.
Program Modules
Master Organic Social Media 📱
Build your brand through free marketing on social platforms like Instagram.
Build a Community on Instagram
WeeklyStart with Instagram to create a community around your product.
“Build all of my brands as social first brands.”
Apply the 3 C's: Content, Collaboration, Consistency
WeeklyFocus on content, collaboration, and consistency for organic social growth.
“My three C's of community: content collaboration and consistency.”
Recreate Top-Performing Content
WeeklyAnalyze and recreate your best content based on analytics.
“Recreate your top performing content.”
Collaborate with Influencers and Brands
MonthlyPartner with influencers and similar brands to leverage their audience.
“Collaborating with influences or other pages or brands in your category.”
Post Consistently
DailyMaintain a consistent posting schedule to stay top-of-mind and please the algorithm.
“Algorithm on social media favors consistency.”
Email Marketing Mastery 📧
Build and leverage an email list for significant revenue generation.
Build a Waitlist or Email List
WeeklyStart building your email list immediately, pre-launch or post-launch.
“Build a wait list or email list as soon as possible.”
Create an On-Website Pop-up
WeeklyIncentivize sign-ups with content unlocks or discounts.
“Have a on website pop-up to incentivize people to sign up.”
Start Sending Email Blasts
WeeklyEmail your list at least once a week to maintain list health and stay front-of-mind.
“Emailing your list at least one time a week to stay front of mind.”
Set Up Automated Email Flows
MonthlyImplement welcome, abandoned cart, and product sequence flows.
“We want to have some automated flows set up as well.”
Boost AOV and CLTV ⬆️
Focus on increasing Average Order Value (AOV) and Customer Lifetime Value (CLTV).
Implement Upsells and Cross-sells
WeeklySell more of the same product or complementary products.
“Focus on upsells cross sells and bundles.”
Create Bundles
WeeklyOffer product bundles with discounts.
“Bundles are basically like... packs which make it easy and simple to show the discount rate.”
Collaborate with Micro-Influencers 🎤
Leverage micro-influencers for free exposure and content.
Apply the 3 R's: Reach, Relevancy, Relationship
WeeklyFocus on reach, relevancy, and relationship when selecting influencers.
“Always focus on the three hours to find the right influencer.”
Find Relevant Influencers
WeeklyLook for influencers within your niche or category.
“Find influencers who are within your niche or category.”
Establish Strong Relationships
WeeklyEnsure influencers have a strong relationship with their followers.
“Want to make sure that the influencer has as strong a relationship with their followers as possible.”
Content Marketing Essentials ✍️
Utilize content marketing, including blogging and user-generated content, to drive traffic.
Start Blogging
WeeklyCreate blog content based on keyword research to improve SEO.
“Blogging is a great place to start.”
Perform Keyword Research
MonthlyFind the terms people are searching for and write about them.
“Begin with keyword research.”
Utilize Reviews & UGC ⭐
Collect and utilize customer reviews and user-generated content for social proof.
Collect Customer Reviews
WeeklyRequest reviews from customers after purchase.
“Make sure you collect as many reviews as possible.”
Post-Purchase Email Sequence
WeeklyAutomate a sequence to request reviews after a certain period.
“Might want to have an email sequence that is a post purchase sequence.”
Encourage Photo Reviews
WeeklyPrompt customers to upload photos with their reviews.
“The photo reviews are actually far more powerful than just having a text-based review.”
Run Viral Giveaways 🎁
Organize viral giveaways to grow your audience without high ad spend.
Bake Virality into Competitions
MonthlyEncourage entrants to share the giveaway.
“Baking virality or shareability into your competition as well.”
Improve Viral Coefficient
MonthlyAim for each entrant to bring in at least one more participant.
“For each person that enters imagine you're getting one other person to enter.”
Convert Social Followers
MonthlyUse giveaways to convert organic social following into email subscribers.
“Being able to convert a lot of our organic social following... into our email subscribers.”
Implement SMS Abandoned Cart 📱
Use SMS messages to recover abandoned carts with high open rates.
Set up Text Message Abandoned Cart
WeeklyImplement an app to send SMS reminders for abandoned carts.
“Benefit of text messages is that they have a far higher and faster open rate.”
Run Facebook/Instagram Video Ads 📹
Create effective video ads for Facebook and Instagram.
Use Captions
WeeklyAlways include captions in your video ads.
“Make sure that they're captioned.”
Highlight Brand and Benefits
WeeklyCreate a narrative and highlight the benefits of your product.
“Create a bit of a narrative and we want to talk about the benefits of the product.”
Present a Compelling Offer
WeeklyFinish with a compelling offer like a discount or free shipping.
“Now you hit them with your offer.”
What You'll Accomplish
- Understand the importance of organic social media marketing.
- Learn how to build an email list and leverage it for revenue generation.
- Implement strategies to increase Average Order Value (AOV) and Customer Lifetime Value (CLTV).
- Discover the power of micro-influencers in marketing.
- Utilize content marketing and user-generated content to drive traffic.
- Leverage customer reviews for social proof and building trust.
- Run viral giveaways to exponentially grow your audience.
- Use SMS abandoned cart reminders to recover lost sales.
- Create effective video ads for Facebook and Instagram.
Full program access + updates